Better, Faster, Cheaper Consumer Insight: Discussions, Challenges and Opportunities of Social and Digital Consumer Intelligence

Buyer Journey Stages: Each company (and sometimes each product within a company) overlays a buyer journey onto its customer interactions. One company might have a four-step journey and another might have a six-step journey and each one uses different names for its steps.
Brand Health/Attributes: Do conversations about your brand align with attributes or not, and are those attributes even relevant or in demand in social conversations?
Customer Intent: Is the customer trying to buy something or looking for customer service? Or something else? Different businesses attract people for different purposes at different times.
Emerging Trends: Social data is rich in insight into emerging trends and discoveries before they hit mainstream recognition. Machine learning models can be critical to accelerating and improving innovation at brands by finding these new trends first.

Better, Faster, Cheaper Customer InsightThe discussions, challenges, and opportunities of social and digital consumer intelligence.Discussions, challenges, and opportunities of social intelligence and wider digital consumer intelligence for better, faster, cheaper consumer insight.Contents