What you'll discover in this report.
Welcome to better, faster, cheaper customer insight: the discussions, challenges, and opportunities of social and digital consumer intelligence. After a brief introduction, you'll find articles and discussions in four key areas.
5. Maturing Into Digital Consumer Intelligence: An interview with Brandwatch Chief Product Officer, Bex Carson, on the ways digital consumer intelligence can help businesses thrive.
6. The Social Market Research Renaissance: Audiense explores the need to differentiate the source of data for effective and actionable customer insights.
7. Navigating the Too Much Information Age: It's not just about more data, but about being able to effectively judge what is important. Advice from Ipsos for navigating the too much information age.
8. The Future of Insight is From Langage Data: Converseon explores the value of language data and they share ten ways you can easily leverage unstructured data with advanced machine learning.
9. Free Diving in Social Data: Listen+Learn Research believes that to really understand the human experience you need to close the dashboard, roll your sleeves up, and get reading.
10. Closing the Gap in Market Research with Social Media Intelligence: Three simple and effective use cases for social media intelligence in marketing from the social intelligence agency, Storyful.
11. Agile Customer Feedback and the Power of Passion Point Audiences: Qutee Social Asking, an effective and unique approach to fast insights from online audiences, focus group creation and report creation.
12. Expert Predictions: Predictions on integrating digital consumer intelligence into customer insights from independent experts.
13: Getting Started: Where The Social Intelligence Lab can help you reach your social and digital consumer insight challenges.
14: People and Companies: Details on the people and companies featured in this guide.
15: Blurb at the Back: Disclaimers and other things that you might need.