Social Analysis

Social analysis is essential for understanding the performance of your brand’s social media accounts over time so that you can optimise future social strategies. Tools in this category help to collect, process and analyse data from different social media platforms.

Highlights

This category includes:

Social Analytics

Social Video Analytics

Social Analytics

These tools help you measure and evaluate the performance of your brand’s social media accounts. This is different to Social Marketing Analytics technology which focuses on social media content. Social Analytics tools help you understand the context behind the numbers by tracking and measuring follower growth and demographics, engagement rates, and reach.

Social metrics: Track social metrics, such as followers, engagement, reach and sentiment across different platforms to evaluate your social media performance and benchmark yourself against competitors.

Competitive analysis: Monitor and analyse your competitors’ social media presence to find gaps, opportunities and best practices that will make sure you’re always one step ahead.

Cross-platforrm performance comparison: Compare your brand’s performance across different social media platforms so that you can identify which platforms are most effective for your goals, allocate resources and tailor your social media strategy accordingly.

Engagement time analysis: Work out the best times to post content based on when your audience is most active and engaged, and use this info to schedule posts to maximise visibility and interaction.

Follower growth analysis: Track the growth rate of followers over time and identify the key factors that influence this to understand what drives follower acquisition, retention and churn.

Use Cases >

Featured Tools

Social Video Analytics

Social Video Analytics tools provide insights into video content shared across different social media platforms by analysing views, engagement, watch time and other metrics. You can use this information to optimise your brand’s video strategy by understanding how this type of content is consumed by your target audience. This technology supports social listening by providing extra data points to help you build a bigger picture of audience engagement with your brand.

In 2025, these tools are increasingly linked to video intelligence capabilities, helping researchers analyse not just how videos perform, but why.

Video performance tracking: Monitor how the videos you share on social media perform to work out what video content does best with your audience, and update your marketing strategies to match.

Video engagement analysis: Analyse how different audience segments engage with your video content across social media so that you can always share content that resonates to maximise engagement and conversions.

Video optimisation: Use audience engagement data to make sure you’re sharing video content that keeps your followers’ attention.

Video benchmarking: Compare your video performance metrics against industry benchmarks and competitors so that you can allocate your resources better and create more engaging video content.

Video ad analysis: Analyse the performance of your video ads across social media using metrics like view rate, completion rate and conversion rate to optimise your video ad targeting, placement and content, and maximise ROI.