The most significant updates this year are:
The introduction of a new subcategory: Social Audio Intelligence. This falls under Social Listening and Monitoring. As demand for audio-only content increases, we’ve seen enough tools emerge to meet this need that a separate subcategory was justified.
The division of the Narrative Threat Analysis subcategory into Misinformation/ Disinformation and Risk & Reputation Intelligence: After looking further into the tools that fell under the original category in 2024, we noticed that a clear distinction was beginning to appear. On the one hand, there is tech focused on identifying mis- and disinformation generally. On the other, there are tools dedicated to supporting risk and reputation, including that caused by mis- or disinformation. Again, there were sufficient service providers of each to justify dedicated subcategories.
There are some exciting companies emerging in these categories, so we’re excited for you to explore them.
