Social Media Management & Operations

Social media management helps you structure your social media strategies. Tools in this category help you to plan, execute and optimise your brand’s social media presence across different networks as well as streamlining workflows and making cross-organisation collaboration easier.

Highlights

This category includes:

Social Suite

Social Command Centre

Social Media Management

Social Moderation

Social Content Aggregation & Curation

Data Visualisation

Social Automation

Social Content Management

Unified social media management: Manage multiple social media accounts and profiles from a single, centralised dashboard so that you can publish content, respond to messages and comments, and monitor conversations across various networks more easily.

Cross-channel analytics and reporting: Gather data from different social media platforms for a better view of performance, audience insights and competitive benchmarks and use customisable dashboards, reports and data visualisations to help you track key metrics.

Team collaboration and workflow management: Work more easily with team members and clients to approve content, assign tasks and track performance to improve accountability and efficiency across your social media activities.

Integrated listening and monitoring: Monitor social media conversations around your brand and important topics across multiple networks and respond to customer inquiries or feedback quickly.

Paid social media management: Manage paid social media advertising campaigns across multiple platforms and analyse how they perform to learn where you can improve ad relevance, maximise ROI and integrate paid and organic social media efforts for better results.

In 2025, the most forward-thinking Social Suites now offer:

Agentic capabilities, like auto-responders or predictive post recommendations
Broader cross-platform management, integrating the latest APIs from BlueSky, Threads and TikTok.
Advanced moderation for brand safety.
AI-native creative planning tools.

Use Cases >

Featured Tools

Social Suite

Social Suites give you a set of tools and platforms to manage, optimise and measure your social media presence and performance. They combine different social media management features (such as publishing, monitoring and analytics) into a single platform, which can help you streamline workflows and gain insight that will help you achieve your social media goals more easily. The benefit of these platforms is that they help you monitor your online reputation and engage with your audience without you needing to use lots of different tools.

Social Command Centre

Social Command Centre tools provide a centralised hub where you can monitor, analyse and respond to social media conversations, mentions and trends in real-time. This technology often integrates with Social Listening and Social Analytics tools, combining advanced analytics, data visualisation and collaboration features to help you stay on top of events as they happen. As a result, these tools are great for crisis monitoring use cases.

Real-time monitoring and insights: View real-time social media data through interactive dashboards so that you can quickly respond to viral trends, potential crises or customer feedback and make strategic decisions based on up-to-the minute information.

Crisis management: Coordinate your reponse to potential crises on social media through a centralised platform so that you can act quickly to reduce its impact and ensure you’re sending a consistent message across your organistion.

Event and campaign monitoring: Monitor online conversations about specific events or campaigns in real-time to measure how successful they are so that you can adapt them on the fly to maximise impact and ROI.

Competitive intelligence: Track and analyse competitors' social media activities to understand their strategies, strengths and weaknesses, benchmark your performance against them and find ways to adapt your tactics so that you stand out.

Use Cases >

Featured Tools

Social Media Management

Social Media Management technology gives you a suite of tools to better manage your online presence and engage with your audience across different social media networks.They help you to reach your social media marketing goals by streamlining social media workflows, monitoring conversations, analysing performance and making it easier to collaborate with team members.

Other features in these types of tools in 2025 include predictive publishing, with AI suggesting when and on which platform to post much more accurately, and agent-based engagement for FAQs and DMs.

Multi-platform publishing and scheduling: Create, schedule and publish content across different social media platforms with one tool to save time and stay consistent with your posting cadence and brand messaging.

Social media monitoring and listening: Monitor social media conversations around your brand and relevant topics so that you can engage with your audience and quickly respond to customer inquiries and feedback to proactively address potential crises.

Use Cases >

Featured Tools

Social Content Management

Social Content Management platforms can help you centralise planning, creating, publishing and measuring the performance of your social media content. They help you to streamline your content workflows, store content assets and make sure you’re consistent in your messaging and branding. Some of these tools will also include basic social listening functionality, such as keyword tracking and sentiment analysis.

Content creation and collaboration: Enable different teams in your organisation to work together to create, edit, and approve social media content that has a consistent tone of voice by using centralised collaboration tools.

Content scheduling and publishing: Plan and schedule social media content in advance around optimal posting times or campaign objectives to help you avoid posting in a rush at the last minute.

Asset management: Store and organise social media assets in a centralised library that helps you keep brand consistency and gives you a bank of content to repurpose depending on what you need it for.

Performance tracking and analytics: Monitor and analyse how your social media content performs using built-in analytics and reporting tools that show you what content resonates with your audience and how you can improve your content strategy.

Content optimisation and A/B testing: Do A/B tests on social media content to experiment with different formats, headlines or visuals and discover which are the most effective variations for meeting your marketing objectives.

Use Cases >

Featured Tools

Social Moderation

Social Moderation technology uses AI and automation to help you manage and moderate UGC across different social media platforms. These tools can filter out spam, hate speech and other unwanted content to make sure you’re creating a safe and friendly environment for your audience. Social Moderation tech often features social listening capabilities that help you monitor conversations in real time so that you can quickly spot and deal with negative or harmful content.

Content compliance: Make sure all UGC complies with legal and regulatory standards. This is especially important for anyone working in regulated industries such as legal, government or pharma.

Hate speech detection: Quickly identify and filter hate speech and abusive language to protect your online presence. Removing this type of content means you can focus on positive engagement and community building

Brand reputation management: Manage negative mentions and harmful content in real time so that you can quickly address any issues that might escalate into crises.

User engagement enhancement: Highlight positive UGC for engagement and sharing by tagging mentions and testimonials that present your brand in a good light. Showcasing UGC also helps build your online community.

Crisis management: Detect early signs of social media crises through spikes in negative mentions and work out when you need to step up your crisis communication strategy.

Influencer moderation: Moderate content posted by influencers to make sure it fits with your brand values and messaging so that you can keep brand integrity while you work with them.

Use Cases >

Featured Tools

Social Content Aggregation & Curation

Social Content Aggregation and Curation tools help you to collect, organise and share relevant content from different online sources. They combine automated features with UX to highlight content that meets your brand’s goals and your audience’s interests. These tools centralise UGC which means you can incorporate authentic content into your social strategy to increase engagement, build trust and ultimately drive conversions. Many Social Suites already incorporate these content aggregation features.

Customer engagement and loyalty: Create loyalty and turn your customers into brand advocates by featuring their content on your website or social media channels.

Social proof and credibility: Integrate curated UGC into your product pages or social media ads to show credibility with potential customers so that you can increase trust and drive higher conversion rates.

Event and hashtag promotion: Show social media content about a specific event, product launch or branded hashtag to create a buzz and encourage others to join in, maximising the impact of your marketing initiatives.

Content discovery and ideation: Identify trending topics and popular articles or social media posts about your industry and target audience so that you can generate new content ideas.

Content gap analysis and inspiration: Analyse how your curated content perfoms to identify gaps in your content strategy, understand what resonates with your audience and find inspiration for future posts.

Use Cases >

Featured Tools

Data Visualisation

Data visualisation tools help you turn raw social data into attractive and easy-to-understand formats, such as charts and dashboards. This makes it easier to identify trends, patterns and insights and can also help your business make more data-driven decisions. These tools are especially good at helping you communicate complex information to different stakeholders.

Performance dashboards: Create interactive dashboards with real-time social media and marketing metrics so that you can analyse campaign performance and find areas to improve and make updates on the fly.

Data exploration: Analyse large datasets more easily with easy-to-read visual interfaces to discover hidden insights and identify trends and anomalies without needing advanced technical skills.

Reporting and presentations: Generate reports and presentations that make it easier to share social media and marketing insights with other teams so that you can show the impact of your efforts and get buy-in for future initiatives.

Benchmarking and competitive analysis: Show your social media and marketing performance alongside industry benchmarks or competitors to make it easier to compare and find areas you can improve.

Data storytelling: Find engaging and persuasive ways to explain social media and marketing data and the insights you get from it by combining visualisations with context and annotations, to get others in your organisation excited about your work.

Use Cases >

Featured Tools

Social Automation

Social Automation technologies use AI, ML and predefined rules to help you streamline and automate repetitive (often boring!) social media tasks, such as content publishing, performance tracking and reporting. This enables you to be more efficient and consistent in executing your social media strategy. When it comes to social intelligence, these tools can automate data collection and analysis which helps you get to the insights quicker.

Automated publishing: Schedule and publish content across different platforms by using predefined calendars or user-generated triggers, such as mentions or hashtags. This frees you up to do more strategic tasks.

Chatbots and AI-powered engagement: Use chatbots or AI-powered tools via your social media platforms to offer 24/7 support, provide personalised recommendations and guide users on how to do specific things with your products.

Social media monitoring and alerts: Monitor and receive alersta about social media conversations related to your brand or relevant topics automatically so that you can quickly respond to potential opportunities or crises without having to manually check every single platform.

Automated reporting and insights: Create and share automated reports with insights on social media performance, campaign results and competitor activities. This will free you up to actually act on the insights you’re getting from social data.

Social media advertising optimisation: Use AI and ML algorithms to automatically optimise social media advertising campaigns based on real-time performance data and audience insights so that you can maximise ROI.