Thank you

We’d like to take this opportunity to thank our partners for their support and input into the SITech Market Landscape.

About the Social Intelligence Lab

We’d like to take this opportunity to thank our partners for their support and input into this report. We’re a global community dedicated to advancing the value of social and internet data as a source of insight.

At The SI Lab, we help social listening professionals at brands and organisations use social and internet data to make strategic business decisions based on a deep understanding of people and society. We guide them in building processes and toolkits to help uncover insight in a thoughtful and responsible way. Our offering is based around three key pillars:

Connect: For social intelligence professionals, there are few opportunities for mentorship and connection. It can feel like you’re working in isolation. That’s why we created this community. To bring people doing the same work together.
Educate: We know that many social listening professionals lack specialised training. Whatever your experience, you’ll find a wealth of information in our resource centre that will help you use social data analytics in your work.
Grow: As the value of social and internet data is realised within organisations, the demand for specialists is going to grow. The SI Lab is here to help you prepare for each stage of your career, from our Growth Certification to our dedicated jobs board.

For more information about the SI Lab and how to become a member visit

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Disclaimer

Although the information and data used in this report have been produced and processed from sources believed to be reliable, no warranty expressed or implied is made regarding the completeness, accuracy, adequacy, or use of information. The authors and contributors of the information and data shall have no liability for errors or omissions contained herein or for interpretation thereof. References to any specific product or brand by trade name, trademark or otherwise does not constitute or imply its endorsement, recommendation of favouring by the authors or contributor and shall not be used of advertising or product endorsement purposes. The opinions expressed herein are subject to change without notice.

All rights reserved. No part of this publication may be reproduced, distributed or transmitted in any form or by any means, including photocopying, recording or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other non commercial uses permitted by copyright law. For permission requests, write to the publisher, addressed

“Attention Permissions Coordinator”, at the address below:

Dr Jillian Ney, The Social Intelligence Lab, Clyde Offices, 2nd Floor, 48 West George Street, Glasgow G2 1BP