Employee Advocacy & Sales Enablement

Employee advocacy and sales enablement is about helping your employees become brand advocates and ultimately sales professionals. Tools within this category help them build on their own personal brands to amplify messages about your brand, generate more leads and drive business growth. This technology can also help to track the performance of this type of content.

Insight Highlights

It's becoming increasingly popular for social sellers to have a personal brand, and employee advocacy tools recognise that trend. With employee advocacy tools, employees can showcase their expertise and thought leadership by providing content that builds their personal brands. In addition to benefiting the company, personal branding can also boost employee participation by helping them develop professional networks and career prospects.

With the use of tools in this category, employees can build and manage their personal brands with features like profile optimisation tips, content creation support, and audience engagement strategies.

This category includes:

Social Selling

Social Employee Advocacy

Social selling

Social Selling tools use social data analytics to identify, engage and nurture potential leads. By monitoring online interactions, you can get valuable insights into a prospect - their needs, behaviours, interests, pain points - which can help you create content and messaging that will resonate better. These tools can also help you to identify opportunities for more authentic and helpful interactions on social media which your sales team can build on to convert them to customers more quickly.

Prospect identification: Use advanced search capabilities to find potential customers based on their demographics, interests, job titles or company information and focus your efforts on the most promising leads by personalising outreach.

Relationship building: Reach out to potential customers on social media and build trust by commenting on their posts, sharing relevant and helpful content and participating in industry discussions.

Content sharing: Share useful content that addresses your customers’ main pain points to showcase your expertise, educate potential customers and guide them through the buying journey with you.

Sales analytics: Measure the impact of social selling on key sales metrics like lead generation, conversion rates and revenue to demonstrate its ROI and help you choose where to allocate your resources for future campaigns.

Use Cases >

Featured Tools

Social Employee Advocacy

Social Employee Advocacy tools help you curate and distribute content, track employee sharing activity and measure the impact of employee content on key business metrics. By enabling employees to engage with people online as a representative of the brand, you can tap into their collective knowledge and networks and turn them into influencers. These tools help you to measure just how influential they are.

Content amplification: Give employees a curated library of brand-approved content that they can easily share on their own social media profiles to expand the reach of your content, drive more website traffic and find leads through employee networks.

Thought leadership: Encourage employees to build their personal brands by sharing their expertise and insights on industry topics, trends and best practices on social media. This helps them - and you - establish credibility to position your brand as a leader in its field.

Employee engagement: Reward employees’ advocacy efforts with gamified competitions and incentive programmes that boost morale, encourage company loyalty and help improve job satisfaction.

Social selling: Let staff use their social networks and industry expertise to find potential customers that might convert quicker thanks to a warmer outreach with more authentic interactions.

Employer branding: Showcase your company culture and values by encouraging employees to share their authentic experiences on social media so that you can attract top talent and make you stand out from competitors.